Monday, May 30, 2016

Day 10: Adlershof and Edelman PR

We went by the Silicone Valley of Germany today: Adlershof, City of Science, Technology and Media.


This "City of Science"  has a pretty cool history.

It began in 1912 as the German Experimental Institute for Aviation and did a lot of working on making planes better and faster for the first World War.

After the wall went up, it became the East German Academy of Science. Adlershof was then officially founded as the Adlershof Development Society in 1991 by the State of Berlin, which morphed into WISTA-Management GMBH in 1994.

Long story short, Adlershof is now a place for entrepreneurs and innovators to to settle in and focus on their research and development.

There's hundreds of companies and research institutes, alongside energy-conscious residential areas and 6 science institutes of the Humboldt-University of Berlin. 

It was a pretty cool place to check out. There's a lot of researcch and cool things happening, and while we couldn't actually see that happening, we could see the specialized buildings with energy-effecient architecture.


After our tour of Adlershof, we visited EdelmanErgo.


They talked to us a bit about Edelman, the merger with Ergo Kommunikation and a couple of their cases and the tactics they use when dealing with politics and publics.

Then two of our groups presented their research on wind energy.


It was pretty great that my group presented last Monday; we had less time to work on our situation analysis and powerpoint but the time crunch resulted in us actually being more prepared in the long run.



Listening to a German thunderstorm,
The Purple Writer

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