DAM, let's talk about that.

I mean the other kind of DAM.

D igital
A sset
M anagement

Digital:

There are multiple forms of creating, storing, and using content. 

The digital space is generally the best medium for most content today. 

It is easy for multiple people to access and translates across different devices, regardless of where you are (as long as you can access the internet).

Asset:

Whether it's your personal art or content owned by the brand you work for, there are all kinds of assets you want to be able to access again.

Management:

Having access to your assets in the digital sphere makes it easier to produce consistent content across platforms and time periods. 

You want to keep track of what assets you are using and check through them on a regular basis to keep them relevant and up to date.

Conclusion:

Whether you are working on maintaining your personal brand or overseeing several teams of social media teams, its important to curate a good portfolio of assets in the digital sphere.

It will make your life much easier.