Why are we, as a society, so quick to tear down other people? Don't we realize that, even if we cut down other people, we are really not making ourselves grow any taller.
Yes, I realize that it can be hard to be creative, but if you are really so similar to another group, and can't emphasize why you are different, then maybe you shouldn't be in business. If your only option is to try to badmouth other groups, then you should spend that time to go find or make a niche for yourself.
I find it so refreshing when advertisements and campaigns are nice to others.
My favorite may be one in the series for the new Samsung Galaxy Pro Tablet. The owner of the Samsung tablet allows the other dad to save face when he tries to salvage some of his dignity. In response to the remark on having 'Pony Princess Hair Salon,' the Samsung owner says "I hear there's amazing hairstyles in there."
It communicates the point of the advertisement, the Samsung tablet features, while being nice to the owner of the other tablet, and being humorous. Samsung didn't have to tear anyone down, because they legitimately have a cool feature to tell their audience about.
Now, most of the other videos in this series of advertisements for Samsung do make fun of the other brands in a rather harsher light. They still focus on humor, though, and the idea that Samsung tablets have new features that would be helpful.
Wishing we could all be a little more polite,
The Purple Writer
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